About US
The Owner & How it Started
I started Uzhegh because I saw a void — a lack of Armenian representation in gym culture, especially for the new generation. Our community is full of young, driven individuals hitting the gym with passion, but there wasn’t a brand that truly spoke to our identity, our strength, and our unity.
I wanted to create something more than clothing — something that people wear and feel like they’re part of a movement. A community built on confidence, self-reliance, and purpose.
During my darkest moments, one word echoed in my mind: Uzhegh — strong. That single reminder helped me push through, and I believe it’s a mindset that can resonate with millions.
This brand is a symbol of that strength — a message to never give up, to stay grounded, and to keep going no matter what.
- Anthony Grigoryan
Executive Director
Our mission is to build a community where strength and heritage finally have a voice — for those who know their roots and choose to fight, train, build, and protect what they love. Uzhegh will be the platform for those people to be seen, heard, and recognized.
Through every design, we aim to remind people of their strength, empower them with purpose, and inspire them with meaning.
Uzhegh stands for more than appearance — it stands for identity. We carry the stories of those who came before us and the dreams of those who will come after. Every piece we create exists to honor discipline, unity, and the unbreakable spirit within our community. We want to give a voice to the unheard, a spotlight to the unseen, and a sense of belonging to anyone who has ever felt their heritage burning quietly inside them.
Welcome to Uzhegh — where strength has a voice, and every thread tells a story.
— Leo Ghazeri