So, here's the story behind Uzhegh: It all started one day when I was pumping iron in my home gym during quarantine, chilling with my buddies. We were tossing around funny Armenian nicknames, and one of them called me "Gazan." That got me thinking, "Hey, that'd look cool on a shirt!"

As an Armenian American living in LA, I've bounced between Armenian neighborhoods and other communities. I wanted to do something meaningful for my people and grow something out of it. Being a college student, personal trainer, and hardcore powerlifter, I figured, why not?

Uzhegh wasn't just gonna be any old phrase on a tee. I wanted it to be a symbol of Armenian pride, something we could all rock together proudly.