About US
The Owner & How it Started
I started Uzhegh because I saw a void — a lack of Armenian representation in gym culture, especially for the new generation. Our community is full of young, driven individuals hitting the gym with passion, but there wasn’t a brand that truly spoke to our identity, our strength, and our unity.
I wanted to create something more than clothing — something that people wear and feel like they’re part of a movement. A community built on confidence, self-reliance, and purpose.
During my darkest moments, one word echoed in my mind: Uzhegh — strong. That single reminder helped me push through, and I believe it’s a mindset that can resonate with millions.
This brand is a symbol of that strength — a message to never give up, to stay grounded, and to keep going no matter what.
- Anthony Grigoryan
Executive Director
From a small garage filled with weights, vision, and a group of passionate lifters, Uzhegh was born, not just as a brand, but as a mindset.
Uzhegh is more than clothing. It’s a symbol of resilience, identity, and strength, a reminder that no matter how heavy life gets, you were built to rise. Rooted in discipline and heritage, we’re building something greater than fashion, a global community united by purpose, pride, and therelentless pursuit of excellence.
As Executive Director, my mission is to ensure that every piece we create carries this spirit.We’re not here to follow trends. we’re here to inspire movement, empower identity, andrepresent something real.
Welcome to Uzhegh — where strength has a voice, and every thread tells a story.
— Leo Ghazeri